WUKO
Design in Charge: RAYSON
Executive Designer: RAYSON | Shaojiu
Collocation: Beibei | RAYSON
Illustrations: BEN | GOGO
Team support: Zihoo | YuLu | Jingzi
Owner: Team Wuko
Location: Chengdu
Area: 275㎡
Reconstruction: 386㎡
2022-2023
concept overview
「 WUKO概念 」
Function laout
concept layout
This concept is articulated through the lens of the space age, divine elements, and retro-futurism. It manifests in the creation of a unique space, characterized by 'enclosure' and 'envelopment ', resembling a cave.
Imagine 「WUKO」as a rest stop developed by future beings who have arrived in our present time, a place for meeting new friends from various locations, engaging in conversations, and embarking on adventures together.
以太空时代、神性、复古未来主义的表现方式，创造出“封闭”与“包裹”的洞穴空间姿态独树。
幻想「WUKO」是未来人来到现世，开发了探索前的休息站。
愿结识各地新朋友，一起谈天说地，一起冒险。
passing through
「 穿梭」
Diverging from the conventional open style, 「WUKO」 adopts a more enclosed stance, separating itself from the external environment; by touching the installation, a portal is opened, allowing one to disengage from the real world and shuttle into「WUKO」.
区别于传统的开放式，「WUKO」以一种更封闭的姿态，将外部环境隔绝开来；
触摸装置，开启门洞，从现实的世界抽离，穿梭至「WUKO」。
ENTRANCE INSTALLATION
A light touch of a hand sweep activates the portal introducing a more ceremonial way of entry from outside to inside, ushering into the realm of「WUKO」.
手扫轻触开启门洞，以更具有仪式感的进门方式，
从外至内，来到「WUKO」领域。
OASIS
「 绿洲与殿堂」
The lofty space casts down soft and sacred light, the 「light green bar」 represents the 「water source of the oasis」, the 「collar-shaped lighting」 corresponds to the 「mysterious hall」.
One finds tranquility and introspection, contemplating the mindset with which humanity should face the future.
挑高空间投下柔和神圣的光线，「浅绿吧台」对应「绿洲水源」，「脖环灯光」对应「神秘殿堂」。
心神安宁、对话自身，思索着人类应该以什么心态去面对未来。
The inclined pillars bestow a divine essence upon the hall,where people revere the majestic and mysterious presence.
This is not equivalent to religious faith, but rather an aspiration for humanityto remain humble and cherish all things,even as we progress into an era of advanced technology in the cosmos.
倾俯的柱体赋予其殿堂神性，人们膜拜着伟岸、神秘的存在。
不等同于宗教的信仰，是在期望着人类,逐步达到超高科技的宇宙时代后，
依然心存谦卑，热爱万物。
oriental dawn
「 东方窗白」
Utilizing subtle and restrained light and shadow to convey the rhythm of the East, allowing the gradations of light and darkness to express emotions, ethereal and flowing.
In the presence of this shade of 「Oriental Dawn」, one feels as though blending into the space, communing with the sacred light.
以更含蓄、内敛的光影，去传递东方韵律，让光线的明暗层次来表达情绪，空灵且流动。
面对这一抹「东方窗白」，仿佛在空间中交融，与圣光进行交流。
fortress
「 堡垒」
It is irregular and streamlined, as if carving out a sturdy and safe corner within the rugged rock caves, enclosed yet connected, paired with soft furnishings of natural materials, sheltering those who come, surveying the outdoor and interior spaces with a unique perspective.
它是不规则的，流线的，仿佛在硬朗的岩石洞穴中的开凿出一个坚固安全的角落，封闭又连接，搭配自然材质的软装，庇护来者，以独特的视角凝视着户外和内部空间。
divinity technology
「 神性与科技」
Incorporating futuristic technology, this concept merges a spacecraft of future beings into a cave, using the divine relic steps left by ancient civilizations as a pathway to board the spacecraft.
Here, "Steps" symbolize "Divinity",while the "Spacecraft" represents "Technology", blending the space age, divinity, and retro-futurism in a harmonious fusion.
未来人飞船降落至洞穴，将古文明遗留的神性遗迹台阶作为登陆飞船的通道。
柔力开凿的波纹墙面有节奏地引人向上攀登。
「台阶」对应「神性」，「飞船」对应「科技」，将太空时代、神性、未来复古主义进行交融。
May
「Humility」「Peace」「Creativity」
become the new faith of people.
In the journey into the unknown future, have your own firm beliefs.
愿「谦卑」「和平」「创造」成为人们的新信仰，
在未知的未来旅途中，拥有自己坚定的信念。
Graphic branding
「 品牌设计」
The texture is derived from elements such as oasis, caves, minerals, and metals,
while the concept is rooted in primal, divine, retro-futuristic, and space age ideas,
serving as the creative basis for the visual system of 「WUKO」.
质感基于绿洲、洞穴、矿石、金属等元素，
理念基于原始、神性、未来复古、太空时代等概念，
对「WUKO」的视觉系统进行创作。
Visual Concept
Visualize the design based on the concept of 'Sacred Space', revealing the underlying patterns and shapes that gradually evolve into the foundational visuals for 「WUKO」.
结合空间中“神圣”的创造，将其设计背后所蕴含的图形和形态进行视觉化展现，这些元素逐渐融合与变化，形成了「WUKO」独特的视觉基础。
Branding Identity
「WUKO」's unique visual foundation, guided by the 1:1.618 golden ratio, is meticulously scaled, scattered, and reassembled. This process ingeniously integrates the characteristic letters of 「WUKO」, ultimately creating a distinctive and visually striking 「WUKO」 brand identity.
「WUKO」其独特的视觉基础，在遵循1:1.618黄金比例的指导下，经过精心缩放、打散并重新组合，巧妙地结合了「WUKO」的字母特色，最终形成了一个既独特又富有视觉冲击力的「WUKO」品牌标识。
Conceptual Poster
Conceptual Poster